We are THE DECODE Group
We lead with strategic thinking — decoding trends, building brands and integrating AI to design future-proof brand solutions.
DeCode — because we decode the market and the brand within it.
Our strategic thinking fuels distinctive creative concepts that help your brand stand out from the competition and achieve its business goals.
DeCode — because we decode your thinking.
We work closely with you, listen carefully, and turn insights into precise, strategically driven creative solutions — delivered fast and flawlessly.
DeCode — because we decode execution.
Expect strategically grounded, creative, fast, and flawless execution every time — because that’s exactly what we expect of ourselves.
WHAT WE CAN DO FOR YOUR BRAND
Brand Strategy and creative development
We believe strong brand strategy is the foundation of success — without it, even the most imaginative communication falls short. With over 25 years of experience, we elevate brands through strategically grounded creative thinking - whether offline or online, local or international, creativity is our lifeblood.
PRODUCTION
We handle diverse production needs — from TV commercials to corporate videos and event materials — combining extensive experience and technical expertise with the active use of AI in the creation process, to deliver faster, smarter, and more precise results.
BRAND & PRODUCT DESIGN
First impressions matter. Whether it’s digital branding, point-of-sale presence, packaging, or full identity systems — put your brand in good hands.
PROMOTIONAL MARKETING TOOLS
From creative concept to final production, we bring your brand to life with custom promotional merchandise and BTL materials. Our focus is on high-impact design and cost-effective manufacturing, ensuring your brand stands out while staying on budget. We don’t just deliver items; we build tangible brand presence.
DIGITAL MARKETING
Digital marketing isn’t just a channel — it’s a constellation of touchpoints where consumers meet your brand online. We identify the best digital tools and messaging to reach your audience effectively.
WEBSITES
A strong web presence is essential. We design and develop tailored websites and e-commerce solutions that help brands grow — even with budget-conscious tools.
SOCIAL MEDIA
Social platforms influence buying decisions more than ever. We build full social strategies
— from content creation to daily management
— that elevate engagement and drive results.
CONTENT DEVELOPMENT
Content is not just information or entertainment — it builds brand connection. From storytelling and posts to social videos, we craft high-quality content powered by creativity and actively enhanced by AI to create meaningful and measurable impact.
DIRECT MARKETING
We engage consumers directly — through newsletters, SMS, social messages, telemarketing, or mail. Powered by strategy and AI, we optimize for results.
RETAIL & SHOPPER MARKETING
The point of purchase is where buying decisions happen. We help brands come to life at retail — using both traditional and digital elements to enhance shopper experience.
OUR VALUES
STRATEGY
We deliver insight-led plans that work.
CREATIVITY
We make your brand unmistakable.
SPEED
Fast execution when time matters most.
COST-EFFICIENCY
Decades of big-agency expertise, offered with the efficiency and flexibility of a boutique structure.
OUR CLIENTS
OUR TEAM
Kucsma Beáta
Account DirectorA seasoned powerhouse with two decades of experience managing top-tier local and international portfolios. Bea is the bridge between vision and reality, specializing in high-level strategic planning and large-scale TV production. Her calm expertise ensures that even the most complex projects are delivered flawlessly.
Varga Tina
Managing Director / OwnerWith over 20 years of leadership in marketing and corporate communications, Tina combines deep industry roots with a future-first mindset. From branding and business development to cutting-edge AI strategy and trend research, she guides brands through the complexities of FMCG and pharmaceutical sectors with innovative, shopper-focused solutions.
Tamási Brigitta
CFOWith 20 years of cross-border experience as a CFO and tax advisor, Brigitta provides the rock-solid financial foundation for our creative ambitions. Her strategic oversight of international and local fiscal operations ensures that our agency—and our clients’ budgets—run with maximum efficiency and transparency.
Nagy Anna
Art DirectorAnna is an award-winning creative visionary with 20 years of experience shaping the visual identity of global brands. Her portfolio spans retail, FMCG, and the pharmaceutical sector, with a refined focus on premium branding and luxury goods. Her work is recognized by the industry’s highest honors, including Effie, ARC, and Hipnózis Awards.
Csernák Ákos
DesignerWith 16 years of hands-on experience, Ákos masters the entire creative lifecycle—from the first conceptual spark to the final print-ready delivery. His unique edge comes from 5 years of professional product photography, ensuring that every design he touches is visually stunning and technically perfect.
Sepeghy Balázs
TV & AI ProducerRepresenting the new era of production, Balázs blends 5 years of international film experience with the latest in AI-driven content creation. He specializes in high-impact creative film production and AI production workflows, pushing the boundaries of how brands tell stories in the digital age.
OUR WORKS
