We began working with the Diagnoscan brand (later Affidea) in 2016. The Hungarian diagnostic imaging company initially operated in partnership with public hospitals and has since expanded to include its own diagnostic centers.
We started building the brand under the Diagnoscan name around its 25th anniversary. When the company later became part of the Affidea Group, our task was to introduce and firmly establish the new brand name in the minds of the public.
Beyond the large-scale rebranding event, we launched a comprehensive campaign to support name recognition, including print and online communication.
We also organized the launch press conference of the Affidea “University of Knowledge” conference series at the Müpa Budapest, along with several additional professional conferences for the brand.
